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Speculative concept / Unofficial

Garnier Vitamin C — Speculative Campaign

An independent social-first creative concept exploring how Garnier Vitamin C Brightening Serum could be presented through a clearer, more premium visual system across static and motion advertising.

Type
Speculative concept / Unofficial
Deliverables
  • Creative Direction
  • Paid Social Design
  • Short-Form Video
  • Motion Design
  • AI-Assisted Product Visuals

Independent, speculative portfolio concept by ABN Prime. Not affiliated with, commissioned, approved or endorsed by Garnier, and Garnier is not an ABN Prime client. Brand and product names belong to their respective owners.

Speculative static ad for Garnier Vitamin C Brightening Serum by ABN Prime: the headline 'Brighter starts here.' beside the serum bottle in warm light, with a trail of dots fading from dark spots to an even-looking tone.
Final static campaign image
Final 9:16 campaign video

Challenge

Develop an alternative social-first visual direction centred around dark spots and brighter-looking skin.

Concept

A dark-to-light visual transformation becomes the campaign language. Fading circular forms communicate the transition from dark spots toward a brighter, more even-looking appearance, while warm light, product-focused cinematography and restrained typography create a premium visual identity.

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